A community radio drama series set in a fictional mining community in South Africa has won two prestigious international Gold Quill awards.
The soapie drama follows a cast of diverse characters living and working in Makarapa City - a fictional city named after the famous handmade Makarapa hats worn by South Africa’s soccer fans.
When the Makarapa City project began in 2017 as a 9-part radio drama, Jincom was commissioned by Anglo American to produce a series of comics to run concurrently with the radio series.
The drama, now in its sixth season with season 7 in production, is broadcast in seven South African languages on seven local language and community stations with a combined audience of nine million listeners.
The radio series and safety comic strip are the result of a collaboration between Anglo American, Jincom, Creatrix and Oglivy.
From audio to visual
Jincom’s creative team undertook to reimagine the radio script, transforming it into a visual and engaging safety comic strip that follows the narrative arc and character development of the radio series.
The script writing team adapted the radio script by drawing on their visual expertise to bring the characters to life in a one-page comic format for publication in local newspapers.
Drawing from the script, the illustration and design teams visualised the characters starting with nine and as the series developed new characters joined the cast bringing the total to 16.
Narratives cover a range of topics including health, safety, education, leadership and gender-based violence.
In the most recent series, the plot centred around the COVID-19 pandemic and its implications for the characters. It also looked at domestic violence and featured the story arc of the character, Innocentia, who goes missing.
The comic is produced in English by Jincom’s creative team and published in 10 local newspapers: DFA; Bosveld Review; Rustenburg Herald; Polokwane Observer; Gemsbok; Platinum Bushvelder; Kathu Gazette; Noordkaap Bulletin; Dumelang News; Kalahari Memorandum.
For this project, the team at Jincom draws on their experience and expertise with providing safety comic solutions for clients across many industries by combining storytelling with animated frames to convey key safety messages.
An award-winning collaboration
The International Association of Business Communicators (IABC) announced the winners of its Gold Quill Awards in May 2021. Makarapa City was officially given an Award of Excellence in the Community Relations category and an Award of Merit in the Audio/Visual category at a virtual Excellence Gala on June 29, 2021.
Judges were most impressed with the entry in the Community Relations category.
“They have exceeded their objectives by a mile, indeed a commendable job. This is one of the best work samples that I have seen."
The Audio/visual category equally impressed the judges.
“This is an outstanding example of using storytelling to deliver an important message in a creative and compelling way. It reflects a clever and highly strategic approach to achieve the desired goals."
The latest award wins add to previous recognition of the series including a drama programme award at the 2018 Liberty Radio Awards in South Africa.