Solutions

Targeted Campaign

A suite of communications in a variety of different visual formats.

Our process

1

Simplify

Taking our clients content and specific references, our writers simplify the content by editing for the critical information.

2

Visualise

Our studio then uses the specific references and critical information to create animations, illustrations and icons as visuals to explain the content.

3

Digitise

Strategically taking these visuals with the script, we transform it into various formats, best suited to each audience.

Examples

PetroChina

For PetroChina, we implemented a Targeted Campaign aimed at both employees and visitors, at the oil field in Iraq. We successfully delivered a turn-key induction and safety campaign, translated into Arabic and Mandarin and rolled it out in 3 phases.

Targeted Campaign

PetroChina: Phase 1 - Employee Safety

With a focus on site safety aimed at managers, supervisors and workers, we delivered the following communications materials: HSE Induction booklets, Induction carry cards, Key Message Poster, Safety and Motivational Posters and Safety alerts.

Targeted Campaign

PetroChina: Phase 2 - Visitor Safety

PetroChina Visitor Safety BrochurePetroChina Visitor Safety Brochure

Z-folds covering site-specific hazards, safety measures and other security related information for the PetroChina site.

Targeted Campaign

PetroChina: Phase 3 - Employee & Visitor Safety

3D Induction animation: 20-minute made available in English, Arabic and Mandarin which targeted both employees and visitors to PetroChina.

Formats

  • Poster
  • Booklet
  • 3D Animation
  • Digital Formats
  • VR Experience
  • Checklist
  • Pamphlet

Act now

Use a variety of visual formats to effectively communicate critical information.

More information

Contact us about creating a Targeted Campaign for your company
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