We identify the critical information in your company’s specific technical standards
We implement illustrations, animations and icons to explain the technical standards
Finally we publish your company’s technical standards in appropriate and accessible digital formats
Thames Water Essential Standards
For Thames Water, we created 34 Essential Standards on topics ranging from Excavations to PPE.
Wates Group Visual Standard Booklet
We created a visual standard booklet for Wates Group, which contains crucial information for their work teams and supply chain to achieve Wates’ goal of a Zero Harm environment.
We created an English and Cantonese manual for Gammon’s employees and subcontractors on how to operate lorry cranes safely and to highlight the risks involved when carrying out lifting operations.
We created individual booklets for VINCI, which had specific sections on topics ranging from Scaffolding to Tunnel and Underground Works. This booklet was translated into French and Spanish.
Our redesigned standards have received positive feedback and bring to life key messages through illustrations. Working with Jincom has been easy, nothing is too much trouble and they clearly understood what we were trying to achieve.
Management Systems Manager Thames Water
Frequently asked questions
Why are visual tools more effective than written documents?
Communicating visually is what we have done for the vast majority of human history. Humans have been around for the last 200 000 years, and only in the last 15 000 years have words been used. Humans are neurologically wired with an overwhelmingly visual sensory ability. Visual tools are able to:
Transmit the message faster. Our brains process visuals 60,000 x faster than text.
Retain more information. Three days after hearing or reading something, we are likely to retain only 10% of it. But if a picture is used, we are likely to remember up to 60%.
Reach a larger audience. Overcome language barriers. Visual communication is a universal language, as we can all identify images – not everyone understands the same language.
Ensure there is no loss of context.
Engage people more effectively.
What impact can Visual Standards have on the effectiveness of HSE communications?
Using Visual Standards for your safety communication will help your workers understand information more easily and improve their engagement with it. Effective visual communication is vital for getting workers aligned and working towards a positive safety culture.
Is it time to simplify and visualise your Technical Standards?